PVOLVE: Delivering Excellence for a Growing Brand

Challenge

PVOLVE is a premium functional fitness brand offering streaming workouts, proprietary equipment, and a growing franchise network of boutique studios. As the company scaled its fitness equipment fulfillment operations, it needed a logistics partner who could match its commitment to quality and customer experience. Founded in 2017 and currently backed by an A-list fitness celebrity, the company built its reputation on a science-based approach to strength, mobility, and longevity for women.

As PVOLVE expanded from a direct-to-consumer equipment business into a multi-vertical franchise model, the team faced operational challenges common to growing fitness brands. After outgrowing in-house fulfillment operations in 2018, PVOLVE moved to a third-party logistics provider in 2019. However, the partnership quickly revealed critical gaps.

The core issue was a lack of accountability, particularly around inventory management. The previous provider’s leadership made PVOLVE feel like “one of many” clients rather than a valued partner. For a high-touch, premium brand requiring frequent custom kitting configurations and special handling, the misalignment became unsustainable.

By 2021, PVOLVE needed a logistics partner who could scale with aggressive double-digit growth, support complex campaigns across multiple channels, and evolve alongside a franchise customer base with unique shipping and inventory allocation requirements.

“With our previous provider, we felt like one of many. At Symbia, the accountability and personal relationships were there from day one, and those same team members are still supporting us years later.”

— Rebecca Monash, Director of Operations, PVOLVE

Solution

PVOLVE conducted a thorough RFP process, evaluating multiple candidates before narrowing the field to three finalists. After visiting facilities and meeting teams in person, PVOLVE selected Symbia Logistics for warehousing and distribution services. Pricing was only one of ten decision factors, and Symbia was neither the most expensive nor the cheapest option.

What set Symbia apart was the people. During on-site visits, PVOLVE’s team recognized the potential for a genuine partnership. Long-tenured employees demonstrated operational excellence, while technical staff showcased the platform integration and problem-solving skills a growing brand required. PVOLVE’s leadership emphasized that their business demands operational excellence and tailored solutions, making the relationship and flexibility factors non-negotiable.

Once operational, Symbia’s fulfillment model aligned with PVOLVE’s diverse needs:

• Custom kitting services: Frequent configuration of fitness tool bundles and promotional packages to support product launches and marketing campaigns
• Multi-channel distribution: Direct-to-consumer fulfillment, Amazon FBA prep, and retail partner shipments
• Franchise fulfillment support: Specialized inventory allocation and shipping methods to serve franchise studio partners with different product mixes and delivery requirements
• Responsive account management: Dedicated team members who proactively address evolving needs and collaborate on process improvements

Symbia’s warehouse management system provided real-time inventory visibility and accountability, addressing the gaps that plagued PVOLVE’s previous fitness equipment fulfillment provider. Regular communication and a willingness to tackle complex requests without defaulting to “no” created the high-touch service model the brand required.

“Our business demands operational excellence and tailored solutions. We needed a partner who wouldn’t default to ‘no,’ and Symbia has consistently shown up with solutions instead of limitations.”

— Carlos Castillo, VP of Business Operations, PVOLVE

Outcomes

Since partnering with Symbia, PVOLVE has sustained double-digit growth year-over-year:

• Order volume increased by 34% in one year
• Projected to nearly double order volume within two years of initial partnership
• On track to double franchise studio footprint
• Maintained premium customer experience throughout expansion

Symbia has scaled operations alongside PVOLVE’s growth, adapting to evolving channel strategies, new product lines, and the unique demands of serving both direct consumers and franchise partners. The partnership has enabled PVOLVE to focus resources on product development, marketing, and studio expansion rather than troubleshooting logistics.

The leadership team credits the relationship-first approach as the foundation for long-term success. With team members providing continuity and expertise, PVOLVE has found a logistics partner capable of supporting a premium brand’s growth trajectory without compromise.

Ready to find a 3PL partner who treats your brand as a priority, not just another client? Reach out and let’s start the conversation.